Publishers Weekly: Innovation in the Adirondacks
Publishers Weekly, April 4, 2011—Innovation in the Adirondacks: Peru, N.Y., a small town on Lake Champlain with a population of 6,400, might seem like an unlikely spot for a publisher to set up shop. But it didn’t deter Lawrence Gooley and his partner, Jill McKee. Seven years ago they founded Bloated Toe Enterprises there.